Production & Materials

Manufacturing takes place in our factory in Chesham, Buckinghamshire, originally established in 1840.

Using skills that have largely been abandoned in the interests of high volume machine production, our craftspeople, masters in the art of brush making, pride themselves in utilising methods passed down to them over seven generations.

They have cultivated an unrivalled reputation for quality and attention to detail which is what makes our brooms a sweep second to none.

The handles and broom heads or 'stocks' to give them the correct name, are made from FSC certified European Beech, a pale cream coloured hard wood. 

For the bristles, we use natural fibres which are harvested from the Piassava, a palm indigenous to the Bahia region of Brazil that can live up to 100 years.

Each broom is made up of approximately 45 tufts of bristles, carefully set by hand and overall, taking around an hour to complete. This is in contrast to broom making machines which produce around 1,200 tufts per minute - invariably many of which will get swept up during subsequent use by the very same broom they've come from!